Jonnies Crumble
Its Just The Way Jonnie Crumbles
Jonnies Crumble, an innovative dessert company celebrated for reimagining classic apple crumble with a delightful array of toppings like white chocolate chip crumble, toffee fudge crumble, coconut crumble, ginger-flavored crumble, and cinnamon-based crumble, sought a compelling brand presence, an engaging website, and continuous creative support. Our collaboration with Jonnies Crumble encompassed comprehensive branding, a product photoshoot, website development, and captivating packaging. After successfully completing the branding and web project, they joined our Creative-as-a-Service (CAAS) product, "GetScribe," for ongoing creative needs. Moreover, we encouraged and designed sustainable, easily recyclable, and biodegradable pots for their products, aligning with Jonnies Crumble's commitment to sustainability.
*Our Approach*
In approaching Jonnies Crumble's project, our primary aim was to encapsulate their essence and commitment to diversity and excitement. Through collaborative efforts, we crafted a brand that mirrored their innovative crumble offerings, reflecting creativity and vibrancy. Our development of a captivating, user-friendly website ensured an immersive online bakery experience while effectively showcasing their products. Comprehensive brand guidelines were established to maintain consistency and recognizability across all platforms, while a distinctive logo symbolized Jonnies Crumble's essence and product diversity. With the integration of "GetScribe" post-branding and web development, Jonnies Crumble gained access to a continuous flow of flexible content, meeting their evolving creative needs seamlessly.
*The Challenge*
Jonnies Crumble came to us seeking a comprehensive solution to their challenges. They required a brand that not only encapsulated the diversity and innovation of their crumble offerings but also embodied family-friendliness and fun. Additionally, they needed an interactive website to effectively showcase their products, sustainable packaging reflective of their brand values, brand guidelines for consistency, a memorable logo, and ongoing creative content through "GetScribe." They entrusted us with the task of bringing these elements together to elevate their brand presence and engage their target audience effectively.
*Results*
The project with Jonnies Crumble resulted in significant outcomes, notably the establishment of a sustainable brand identity reflecting diversity, deliciousness, and creativity, aligning with their eco-friendly commitment. Their engaging website now effectively showcases mouthwatering products, offering a delightful online bakery experience, while eco-friendly packaging design visually represents innovation and product quality. Implemented brand guidelines ensure consistency and recognition, complemented by a distinctive logo symbolizing Jonnies Crumble's essence. Integration of "GetScribe" provides ongoing creative support, enabling a continuous stream of flexible content to meet their evolving needs seamlessly.
