Fab HQ is an aesthetics clinic and training academy with two prominent locations based in Manchester, UK. Founded by Chenelle Ariane, a renowned aesthetic practitioner with a vision to redefine beauty standards and empower individuals through personalised aesthetic treatments and professional training programs. With a commitment to delivering high-quality services and education, Fab HQ has garnered a loyal clientele and a reputation for excellence in the aesthetics industry.

The Challenge

Despite establishing a strong presence in Manchester, Fab HQ faced challenges in expanding its reach and increasing brand visibility. The primary objectives revolved around lead generation, prospect nurturing, and enhancing brand awareness to attract a wider audience and drive business growth. With a competitive market landscape and evolving consumer preferences, Fab HQ sought innovative marketing strategies to differentiate itself, engage potential clients, and establish itself as a trusted authority in the aesthetics sector.

Our Approach

Comprehensive Market Analysis: Core Marketing Solutions conducted an in-depth analysis of the aesthetics industry landscape in Manchester, identifying key competitors, market trends, and consumer behaviours. This analysis provided valuable insights into the target audience demographics, preferences, and pain points, enabling us to tailor our strategies effectively.

Strategic Brand Positioning: Leveraging Fab HQ’s unique selling propositions (USPs) and Chanelle’s expertise, we developed a compelling brand narrative that emphasised the clinic’s commitment to natural beauty enhancement, personalised care, and industry-leading training programs. This positioning aimed to resonate with our target audience and differentiate Fab HQ from competitors.

Multi-Channel Lead Generation Campaigns: To generate quality leads and nurture prospects, we implemented a multi-channel marketing approach encompassing digital advertising, content marketing, social media engagement, and email campaigns. By creating informative and visually appealing content, we engaged with potential clients across various touchpoints, driving traffic to Fab HQ’s website and encouraging conversions.

Data-Driven Optimization and Reporting: Throughout the campaign, Core Marketing Solutions employed data analytics tools to track key performance indicators (KPIs), measure campaign effectiveness, and identify areas for optimization. By continuously refining our strategies based on real-time insights and client feedback, we ensured maximum ROI and sustained growth for Fab HQ.

Through a strategic combination of brand positioning, targeted marketing initiatives, and community engagement, Core Marketing Solutions empowered Fab HQ to overcome its marketing challenges, achieve measurable results, and establish itself as a leading destination for aesthetic treatments and education in Manchester, UK.

more Case studies

Liberated London

Case Study: Bamboo Media Group and Liberated London Introduction: Liberated London, a luxury streetwear fashion brand, approached Bamboo Media Group seeking guidance on their brand

Read more >

Adinkra Shirts

Revamping Adinkra Shirts’ Brand and Website with Bamboo Media Group** Client Overview Adinkra Shirts is an up-and-coming ecommerce company specializing in unique, culturally-inspired apparel. With

Read more >